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Fashion news & Costume Institute
21 mars 2013

8th Shenzhen brand underwear show: industry associations pilot change

Recently, Shenzhen underwear Industry Association held its first general meeting at the Shenzhen Convention and Exhibition Center, is currently sponsored by the China Knitting Industry Association, Guangdong Province Textile Association, Shenzhen Textile Industry Association and Shengshi Bo Wen exhibition company co-host the Eighth China (Shenzhen) International Brand Underwear Fair Association was founded, its exhibition contractors work more by the Association to complete. After years of unremitting efforts of the preparatory group of the strong support of the government and all walks of life, the Shenzhen Municipal Civil Affairs Bureau officially approved to prepare for the establishment of Shenzhen underwear industry associations. Now officially held its first General Assembly. Shenzhen underwear industry more than 100 business representatives attended the meeting, the vice president of the China Chamber of Commerce Wang Yao, China Knitting Industry Association, Shi-Bin Yang, and the Shenzhen municipal government leaders of relevant departments attended the meeting, witnessed the underwear industry in Shenzhen The establishment of the association.
At present, Shenzhen has become a first-tier cities of China's underwear industry advantage of Brand gather most obvious, the highest degree of industrial concentration, supporting industries, the most perfect, the most excellent development environment. Underwear industry association set up in Shenzhen, not only is the inherent need for industrial development, more realistic needs of numerous Shenzhen underwear enterprises. The Association's purpose is to integrate industry resources, the combination of industry strength, promote industrial upgrading, and Shenzhen underwear "work together to build a regional brand, to create a national underwear industry base. The Association will play a role as a link between the government and enterprises, the underwear enterprises to truly enjoy government support and promote the in-depth research; Shenzhen and the country's underwear industry; good industrial planning to further promote industrial agglomeration, cultivate more more quality businesses and well-known brand; building public technical service platform to help enterprises to improve the capability of independent innovation, promote technological progress; build a platform, integrate resources, enhance the visibility and reputation of the Shenzhen underwear, to promote exchanges and cooperation between enterprises.
After seven years and the rapid development of world-class professional exhibition exhibitors category covering the whole industry chain of lingerie, is the largest in the Asia-Pacific region, the most influential professional brand underwear exhibition. SIUF2013 the SIUF time Hwan become freshmen, the exhibition will be the more systematic organizational system, the more strong lineup of exhibitors, more humane and thoughtful on-site service, showing more international standards underwear industry feast. Different from the previous, as exhibitors personalized promotional activities, as well as industry Sharon lecture organized by the authoritative media sites; concept of culture at the same time display area, so that the brand through cultural ideas and creative show, reflecting the status of the industry trendsetter.
SIUF distinguish it from the other biggest highlight is the variety of rich activities. SIUF will provide a set of the underwear brand promotion, culture dissemination, exhibition and trade, high-end dialogue, marketing, and the creation of wealth in one of the international first-class business platform. Brand exhibitions, exhibitors can also participate in the annual consumer favorite underwear industry Awards; brand special show release trends; participate in the Summit, social celebrity co-branded with the industry elite, plan for the future. SIUF2013 will be more focus on the organization of the professional audience and show the services, not only focus on the upgrading of the gold content of the professional audience, more one-on-one personalized service for each exhibitor; more tailored for each brand according to the different needs of the exhibitors custom show marketing program truly meet the diverse needs of the underwear business. The exhibition will pay more attention to improving the quality and the quality of the services, and pay more attention to the continued development of their own, and make more contribution to promote the fast and healthy development of China's underwear industry.
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